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Guide · Stormbæk
How can your business be found in ChatGPT and Google?
A simple guide to SEO, GEO and visibility in AI search. What you can improve, what you can measure and what nobody can promise.
Updated 5 October 2026
What is GEO?
GEO stands for Generative Engine Optimization and describes work on visibility in AI-generated answers. While SEO concerns being found in search engines, GEO also considers how business information can feature as sources in answers. These tasks overlap, and a mention is not the same as a click or a new customer.
Your website
SEOSearch results
GEOAI-generated answers
The technical foundation
SEO is still the foundation
Google says that normal SEO principles also apply to AI Overviews and AI Mode. Special AI files or special schema are not required. A page must be indexed and eligible for a snippet to qualify as a supporting link. That creates an opportunity for visibility, not a guarantee.
Can ChatGPT read your website?
OpenAI uses OAI-SearchBot for ChatGPT search features. Your developer can check that robots.txt and hosting security rules permit the relevant access. GPTBot has a different purpose: content that may be used for model training. The two settings are independent. Allowing search access is therefore not the same as allowing training, and does not automatically result in a recommendation.
Start with your customer’s questions
Our recommendation is to start with the questions you already receive by phone. What do you do? Where do you work? What does the price include? How does the project work? Write specific answers on relevant pages and link between them. Use your own experience and photos, and document results when available. Avoid long texts that repeat keywords without helping the reader.
An example: a carpenter in North Zealand
Instead of simply saying “We deliver quality”, a decking page could explain material choices, the service area and what determines a quote. A real case study can show the customer’s needs, the solution and photos of the work. This gives the customer something concrete to assess. This example is our content recommendation, not a formula for being selected by an AI.
Measure enquiries, not just mentions
Track relevant searches and clicks in Search Console. Google includes traffic from its AI features under the Web search type, so that report is not a separate GEO measurement. Also use your analytics to track referrals and enquiries. We recommend recording changes and assessing trends over time. A single test in ChatGPT is not a stable measure of visibility.
What can an agency promise?
An agency can agree specific deliverables: a technical review, improvements to selected pages, content work and follow-up. Nobody can promise that Google or ChatGPT will select your business. At Stormbæk, we distinguish basic SEO in the website package from ongoing content, SEO and AI visibility work. The scope should be clear before you decide.
